How Yippo Labs Ranked for 120+ Keywords in 6 Months
Keywords in Top 50
Monthly Organic Visitors
New Traffic Channel
Time to Results
The Challenge
Yippo Labs, a Canadian premium bedding and home furnishings e-commerce brand, had virtually no organic search presence. Despite offering high-quality products like organic cotton sheets, duvets, and pillows, they weren't ranking for any meaningful keywords on Google — leaving them entirely dependent on paid channels and word of mouth for traffic.
Our Solution
We started with a full technical SEO audit of their Shopify store, identifying issues with site structure, crawlability, and missing metadata. From there, we built a targeted keyword strategy focused on high-intent product and category terms in the bedding and home goods space. We optimized their product pages, collection pages, and blog content, implemented structured data for products and reviews, and improved internal linking to distribute authority across the site.
The Results
Within 6 months, Yippo Labs went from ranking for virtually zero keywords to appearing in the top 50 for over 120 keywords on Google. Their organic traffic grew to over 600 monthly visitors — a brand-new acquisition channel that continues to compound month over month.
“Pervaiz and his team were very helpful in helping us unlock new traffic sources, and getting our brand ranked on Google. Definitely recommend them for anybody that needs help with SEO.”
Founder
Yippo Labs
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